研究專長
網路資訊傳播、網路廣告策略、資訊科技廣告應用、電子商務

學歷
台灣大學資訊管理 博士

教學經歷
中國文化大學廣告系 專任助理教授(108.2-)
一般經歷
萬泰國際物流股份有限公司 資訊主任 105/08~108/02
泰電電子商務有限公司 資深工程師 105/02~105/08
秒創超網股份有限公司 資訊經理 103/10~105/02
臺灣知識庫股份有限公司 系統分析與設計講師 99/07~101/06
國內多間企業內訓講師/顧問

期刊論文-國際/國內期刊
[1] Wang, C.C., Chang, S.C., Chen, P.Y.(2021, May) The Brand Sustainability Obstacle: Viewpoint Incompatibility and Consumer Boycott. Sustainability. 13, 5174. https://doi.org/10.3390/ su13095174。本人為第通訊作者. (SSCI)
[2] 邱于平、張淑楨、林義倫（民110），『從社會影響理論探討社群平台之廣告成效』，資訊管理學報，第二十八巻，第一期，頁37-62。本人為通訊作者。(TSSCI)
[3] Chang S.-C., Wang C.-C., Kuo C.-Y. (2020, Sep). Social Media Influencer Research: A Bibliometric Analysis. International Journal of Electronic Commerce Studies, 11(2), 75-86. 本人為第一作者、通訊作者.
[4] Chang, S.-C., Chiu, Y.-P. & Hwang, J.C. (2020, Sep). Determining Satisfaction from Gameplay by Discussing Flow States Related to Relaxation and Excitement. The Computer Games Journal, 9, 369–382. MOST 109-2410-H-034-002. 本人為第一作者.
[5] Yu-Ping Chiu, Shu-Chen Chang (2020, Mar). Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites. Contemporary Management Research, 16(1),35-54. 本人為通訊作者.
[6] Ong C.S., Chang S.C., Lee S.M. (2015). Development of WebHapp: Factors in Predicting User Perceptions of Website-Related Happiness. Journal of Business Research, 68(3), 591-598. doi: 10.1016/j.jbusres.2014.09.002. (SSCI)
[7] Chiu Y.P., Chang S.C. (2015). Leverage between the Buffering Effect and the Bystander Effect in Social Networking. Cyberpsychology, Behavior, and Social Networking, 18(8), 450-456. (SSCI)
[8] Luarn P., Kuo H.C., Chiu Y.P., Chang S.C. (2015). Social Support on Facebook: The Influence of Tie Strength and Gender Differences. International Journal of Electronic Commerce Studies, 6(1), 37-50.
[9] Ong, C.S., Chang S.C., Lee S.M. (2013). Website Satisfaction Dimensions: Factors between Satisfaction and Dissatisfaction. Information Development, 29(4), 299-308. doi: 10.1177/0266666912466400. (SSCI)
[10] Ong C.S., Chang S.C., Wang C.C. (2011). Comparative Loneliness of Users Versus Nonusers of Online Chatting. Cyberpsychology, Behavior, and Social Networking, 14(1-2), 35-40. doi: 10.1089/cyber.2009.0321. (SSCI)
[11] Wang C.C., Chang S.C. (2008). Online Chat Dependency: The Influence of Social Anxiety. IEICE Transactions on Information and Systems(Special Section on Human Communication III). 91(4), 1622-1627. doi: 10.1093/ietisy/e91-d.6.1622.(EI)
[12] Chang S.C, Wang C.C. (2008). Online Word of Mouth as a Determination in Adolescents’ Purchase Decision Making: the Influence of Expertise and Involvement. Communications of the IBIMA. 4, 2008
[13] 翁崇雄, 張淑楨 (民102). 以系統面、行為面與社會面探討網站使用之滿意度與持續使用意圖。行銷評論，10(1)，61-77。


國際研討會
[1] Chang S.C. (2019). Satisfaction differences between relaxing and exciting flow states. 22nd International Conference on IT Applications and Management, Seoul, Korea.
[2] Luarn P., Chiu Y.P., Chang S.C. (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.
[3] Ong, C.S., Chang, S.C. (2012). Goal‐Oriented and Behavior‐Oriented Metamotivational States on Facebook. International Conference of IAM 2012. Republic of Palau.
[4] Wang C.C., Chang S.C. (2008). Online Word of Mouth as a Determination in Adolescent Purchase Decision Making: the Influence of Expertise and Involvement. International Business Information Management Conference (10th IBIMA). Kuala Lumpur.
[5] Wang C.C, Chang S.C. (2008). Online Chat Behavior: The Influence of Social Anxiety and Loneliness. International Conference of e-CASE 2008, Thailand.
[6] Chang S.C, Wang C.C. (2007). Social Anxiety and Dependency in Online Chat. International Conference on Business and Information, Japan.