Search 

Teaching Objectives:

Our primary focus is on cultivating graduates with strong practical skills ready for the workplace. The curriculum is designed to be diverse and highly practical, with three core academic clusters: "Advertising Strategy and Planning," "Advertising Creative Performance," and "Creative Industry Marketing." These clusters accommodate students with varying expertise, fully capitalizing on the diverse characteristics of advertising education.

The "Advertising Strategy and Planning" cluster offers courses in economics, advertising psychology, and business planning. Through a project-based approach, students delve into the application of advertising strategies and management in different case studies.

In the "Advertising Creative Performance" curriculum, the emphasis is on creative expression and design. The courses cover topics such as color theory, art history, music fundamentals, visual communication, animation production, and various artistic concepts to enhance creative performance.

The establishment of the "Creative Industry Marketing" program aims to align with the national dual trillion-star project, closely integrating marketing communication and promoting the integration of cultural and creative industries. This involves further merging the planning of life creativity and cultural creative industry activities with marketing strategies.