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Advertising education has consistently been a focal point and distinctive feature of our university. As early as the 1960s, the Institute of Advertising was established within the Chinese Academy of Arts, hosting advertising seminars and publishing annual advertising journals. In 1986, with approval from the Ministry of Education, the Advertising Department was founded, making it the first university advertising department in our country. With the unwavering support and care from the Chairman, President, various colleges, and departments, our university's advertising education stands as one of the earliest established, emphasizing the verification and integration of theory and practice. It is the only department divided into three clusters: "Advertising Strategy and Planning," "Advertising Creative Performance," and "Creative Industry Marketing." We offer the most comprehensive range of advertising courses and specialized curricula. Our students exude enthusiasm and confidence, excel in various competitions, and are highly sought after and valued upon graduation, making our Advertising Department the most prestigious and esteemed in the field. In the advertising industry, we are renowned for embodying a culture of creativity, earning the moniker "A Realm of Cultural Advertising.