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Teaching Objectives and Mission: In alignment with the core curriculum of the Advertising Strategy and Planning Cluster, this program aims to cultivate and train students in the theoretical foundations, practical techniques, and knowledge of advertising strategy. Through the instruction of professionals from both the industry and academia, students develop a comprehensive and specialized skill set, ensuring they are well-prepared for both future careers and further studies. The Advertising Strategy and Planning Cluster is dedicated to nurturing professionals in marketing communication planning, marketing planning, advertising strategy planning, media planning, and brand management.

Our goal is to foster students' analytical abilities in integrated marketing communication and advertising issues. Graduates will possess a well-rounded understanding of the humanities, artistic culture, digital literacy, and social responsibility, along with the capacity for professional marketing and advertising planning. This will be complemented by practical training and skills development in advertising strategy planning, featuring guest lectures from seasoned advertising practitioners to achieve a balanced integration of theory and practice.

Ultimately, the overarching objective of this cluster is to cultivate students who embody the ideals of erudition, inquiry, critical thinking, discernment, and dedication to creative and independent thought. Graduates will be equipped with the ability to apply their skills with a high level of humanistic care and social service.