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Teaching Objectives and Mission: Aligned with the core curriculum of the Advertising Creative Performance Cluster, this program aims to cultivate and train students in the theoretical foundations, practical techniques, and knowledge of advertising creative performance and expression. Through instruction from professionals in both the industry and academia, students develop a comprehensive and specialized skill set, ensuring they are well-prepared for both future careers and further studies. The Advertising Creative Performance Cluster is dedicated to nurturing professionals in advertising creative planning, advertising copywriting, advertising design, visual communication performance, and advertising production.

Our goal is to foster students' critical and innovative thinking abilities in the realm of advertising creative conception and expression. Graduates will possess a well-rounded understanding of the humanities, artistic culture, digital literacy, and social responsibility, along with the capacity for professional advertising creative performance. This will be complemented by practical training and skills development in creative advertising strategy planning and creative advertising performance, featuring guest lectures from seasoned advertising creative practitioners to achieve a balanced integration of theory and practice.

Ultimately, the overarching objective of this cluster is to cultivate students who embody the ideals of erudition, inquiry, critical thinking, discernment, and dedication to creative and independent thought. Graduates will be equipped with the ability to apply their skills with a high level of humanistic care and social service.