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Teaching Objectives and Mission: Aligned with the core curriculum of the Creative Industry Marketing Cluster, this program aims to cultivate and train students in the theoretical foundations, practical techniques, and knowledge of advertising strategy. Through instruction from professionals in both the industry and academia, students develop a comprehensive and specialized skill set, ensuring they are well-prepared for both future careers and further studies. The Creative Industry Marketing Cluster is dedicated to nurturing professionals in creative industry planning, nonprofit organization marketing, cultural creative industry marketing, and event marketing (arts, sports, etc.).

Our goal is to foster students' critical thinking abilities in creative industry planning and marketing issues. Graduates will possess a well-rounded understanding of the humanities, artistic culture, digital literacy, and social responsibility, along with the capacity for professional creative industry planning and marketing. This will be complemented by practical training and skills development in creative industry planning and marketing, featuring guest lectures from seasoned creative industry practitioners to achieve a balanced integration of theory and practice.

Ultimately, the overarching objective of this cluster is to cultivate students who embody the ideals of erudition, inquiry, critical thinking, discernment, and dedication to creative and independent thought. Graduates will be equipped with the ability to apply their skills with a high level of humanistic care and social service.